Key Account Manager - Modern Trade & FMCG | Agro Thai Foods

Agro Thai Foods is seeking a results-oriented and strategic Key Account Manager to manage and expand our business with major retail accounts, including Modern Trade chains, supermarkets, hypermarkets, institutional clients, e-commerce platforms, and high-value wholesalers.

Operating within the Sales / Modern Trade / Key Accounts department and reporting to the Head of Sales / National Sales Manager / Sales Director, this role serves as the central liaison between strategic clients and internal divisions such as Marketing, Trade Marketing, Supply Chain, Logistics, Finance, and Senior Management.

Key Responsibilities:

• Account Management & Planning: Cultivate robust customer relationships, establish account-specific business plans, and develop Joint Business Plans (JBP) with key accounts.
• Sales Target Achievement: Formulate sales strategies across brands, SKUs, categories, and regions to hit revenue, volume, and distribution targets while addressing sales gaps.
• Modern Trade & Execution: Ensure product listings, planogram compliance, shelf visibility, on-shelf availability, and fill-rate performance across key outlets.
• Commercial Negotiations: Negotiate trading terms, display visibility, margins, listing fees, rebates, and promotional spend within company profitability guidelines.
• Promotions & Financial Management: Execute trade promotions, track ROI, manage outstanding receivables, maintain credit-limit compliance, and optimize account profitability.