Pioneer Tech is seeking an analytical and creative Digital Marketing Expert to lead our digital campaign strategy, paid advertising initiatives, and search engine optimization. In this role, you will play a key part in driving online visibility, converting leads, and optimizing digital touchpoints for overall brand growth.
Key Responsibilities:
- Design, execute, and refine Google Ads campaigns along with other pay-per-click (PPC) initiatives.
- Formulate and execute comprehensive SEO strategies to enhance organic website traffic and search visibility.
- Supervise social media presence across platforms to maintain unified brand communications.
- Manage Shopify product listings, handle catalog synchronization, and support ongoing e-commerce operations.
- Plan, write, and deploy targeted email marketing campaigns while organizing the email database.
- Work closely with the sales department to build aligned promotional strategies and lead generation efforts.
- Track digital data, manage performance dashboards, and use insights (with SQL and analytics) to refine user experience.
- Set monthly marketing roadmaps and track progress against established KPIs.