Job Description

Ren Recruiting is seeking a Performance Growth Digital Marketing Specialist to spearhead customer acquisition, conversion strategies, and business expansion in Nepal. This position is ideal for a data-oriented marketer with a strong command of the Nepalese digital ecosystem, capable of managing high-impact campaigns and delivering clear financial outcomes.

Primary responsibilities include:

Formulating, launching, and optimizing performance marketing strategies suited to the Nepal market.
Overseeing paid campaigns across Meta, Google, YouTube, Display, Affiliate, Influencer marketing, and regional channels.
Monitoring and enhancing metrics such as CPA, CAC, ROAS, ROI, conversion rates, retention, and Customer Lifetime Value (LTV).
Exploring scalable growth opportunities, strategic partner channels, and prospective customer segments.
Executing A/B tests on ad creatives, audience targeting, promotional offers, and landing pages.
Analyzing the complete customer lifecycle from initial acquisition through to retention.
Collaborating with cross-functional teams including Creative, Content, CRM, Product, and Analytics to elevate campaign performance.
Producing regular analytics reports with actionable insights to achieve defined acquisition and revenue targets.

Requirements

Minimum of 3 years of experience in Performance Marketing, User Acquisition, Digital Marketing, or Growth Marketing.
Direct experience handling digital marketing campaigns tailored to the Nepal market.
Proven track record of meeting revenue, conversion, and customer growth goals.
Bachelor's degree in Marketing, Business Administration, Communications, or a relevant field is preferred.
Professional fluency in Nepali alongside solid working proficiency in English.
Strong analytical mindset, data-backed problem-solving capability, and expertise in A/B testing and funnel analysis.