Education Asia is seeking a creative, strategic, and results-oriented Digital Media Manager to lead and oversee our overarching digital marketing, social media presence, search engine strategies, and content campaigns. In this role, you will play a key part in designing integrated promotional plans, managing ad budgets, and executing innovative campaigns across digital channels.
Your primary duties will include:
- Formulating and implementing end-to-end digital marketing strategies aligned with organizational growth objectives.
- Managing company social media profiles, digital assets, and online community interactions.
- Developing creative concepts, content plans, and scripts for video ads, reels, and digital graphics.
- Planning, shooting, and coordinating promotional video projects from ideation to post-production editing.
- Configuring, monitoring, and optimizing paid advertising campaigns via Meta Ads Manager (Facebook/Instagram) and Google Ads.
- Applying SEO best practices—such as keyword research, on-page optimization, and technical coordination—to boost organic search traffic and lead generation.
- Implementing Generative Engine Optimization (GEO) tactics to ensure brand visibility across AI search platforms.
- Tracking campaign analytics, website metrics, and conversions using digital tools to produce actionable insights and regular performance reports.
- Collaborating with cross-functional teams including designers, videographers, and copywriters to meet deadlines and high-quality standards.