Digital Marketing Executive

Mass Holdings is seeking a creative, motivated, and results-driven Digital Marketing Executive to oversee and expand our online presence across multiple digital channels. In this role, you will play a crucial part in boosting brand awareness, building audience engagement, and executing targeted digital initiatives.

Key Responsibilities:

• Oversee and update company profiles across platforms such as Facebook, Instagram, TikTok, LinkedIn, and others.
• Formulate and execute comprehensive social media and digital marketing strategies to enhance brand visibility.
• Produce, schedule, and distribute engaging posts, reels, stories, video clips, and marketing assets.
• Collaborate with internal design and content teams to deliver fresh, aligned marketing materials.
• Handle incoming messages, comments, and audience inquiries in a professional and timely manner.
• Design, run, and evaluate promotional activities and paid ad campaigns on platforms like Meta and Google.
• Track digital trends, competitor tactics, and user interactions to continuously propose innovative content ideas.
• Analyze reach, engagement, and conversion metrics, compiling routine performance reports.
• Maintain consistent brand tone, visual identity, and messaging across all online channels.