Agro Thai Foods is seeking a dedicated Public Relations Assistant to support our corporate communications and PR initiatives. In this role, you will play a key part in fostering positive relationships with press contacts, influencers, consumers, and key external partners, helping to strengthen and protect our corporate and brand reputation.
Key Responsibilities:
- Help plan, execute, and monitor public relations strategies and integrated campaigns alongside Marketing, Sales, and Digital teams.
- Build and sustain strong relationships with journalists, editors, media houses, bloggers, and influencers while keeping the media contact database updated.
- Draft, edit, and distribute press releases, newsletters, media briefs, talking points, and company announcements.
- Organize and coordinate PR events, including press conferences, product launches, media visits, and briefings.
- Track and analyze media coverage across print, broadcast, online, and social media platforms, producing regular reporting.
- Monitor competitor PR activities and industry trends, evaluating campaign reach, visibility, and sentiment.
- Support senior leadership and the PR Manager during crisis management or sensitive corporate events.
- Collaborate across internal departments including Brand, HR, Legal, and Finance to ensure consistent brand messaging.