Agro Thai Foods is seeking a dynamic Event Manager to lead the planning, execution, and assessment of brand events and consumer engagement initiatives across Nepal. In this role, you will drive brand visibility, generate product trials, and directly support overall sales and marketing targets for our FMCG portfolio.
Key Responsibilities:
- Develop and execute comprehensive event blueprints and campaign strategies tailored to business goals.
- Organize BTL activations, roadshows, product launches, sampling programs, exhibitions, and corporate events.
- Manage end-to-end event logistics, including venue selection, permits, equipment, branding, and transportation.
- Collaborate with cross-functional teams (Marketing, Brand, Sales, Digital) and external vendors, agencies, and distributors.
- Prepare event budgets, negotiate costs, and maintain strict control over event expenses.
- Identify high-value sponsorship opportunities, evaluate proposals for brand fit, and manage partner deliverables.
- Coordinate event personnel, brand ambassadors, hosts, security, and technical staff, ensuring proper risk management and contingency plans.
- Track, analyze, and report on event performance, measuring consumer engagement, leads, and ROI.