Clayway Communications is seeking a creative, strategic, and articulate Content & Brand Strategist to design comprehensive content strategies, impactful campaign concepts, and engaging communication for a diverse range of client brands. The ideal candidate possesses a strong strategic mindset, capable of translating client objectives into creative narratives while balancing multiple account deadlines and client presentations.
Key Responsibilities:
- Formulate monthly content calendars aligned with brand positioning, target demographics, and relevant Nepali cultural occasions or seasonal moments.
- Develop and pitch creative campaign ideas for digital platforms, social media, print, video, OOH, and other communication channels.
- Produce high-quality bilingual copywriting in both English and Nepali for advertising campaigns, social media captions, scripts, taglines, and long-form pieces.
- Write clear, actionable creative briefs for video production and design teams, providing constructive feedback and ensuring quality control.
- Collaborate with digital marketing personnel to analyze campaign performance metrics and optimize future content strategies based on audience insights.
- Assist in business development and new pitches through strategic research, competitor analysis, and creative proposal drafting.
- Monitor relevant social, cultural, and digital trends, adopting consumer insights that add genuine value to brand storytelling.