Agro Thai Foods is seeking an energetic Assistant Brand Manager to work alongside the Brand Manager in crafting and executing strategic brand plans, marketing campaigns, product launches, and consumer engagement initiatives. This role is instrumental in expanding market share, driving sales revenue, enhancing profitability, and strengthening overall brand presence.
Key Responsibilities:
- Assist in formulating and implementing annual and monthly brand strategies.
- Monitor brand performance metrics and identify growth opportunities in the market.
- Help plan and execute comprehensive campaigns across ATL, BTL, digital, social media, and trade channels.
- Liaise with external creative, PR, media, digital, and activation agencies, preparing briefs and tracking deliverables.
- Perform regular market and competitor analysis to provide valuable consumer insights.
- Coordinate with Sales and Trade Marketing teams to ensure strong product availability and outlet visibility.
- Oversee digital and social media content creation and campaign execution for assigned brands.
- Track new product performance, prepare launch reports, and monitor marketing expenses against the approved budget.
- Produce weekly, monthly, and quarterly brand performance assessments.